ROLE OF ICT IN PROMOTION OF MEDICAL VALUE TRAVEL IN INDIA: A PRIMER
Keywords:
Health Tourism, Medical Value Travel, ICT, e-Health, PPP
Abstract
It is widely recognized that tourism is an industry, which has huge potential for employment creation and economic development, and this is especially relevant for developing nations including India. India is bestowed with one of the best tourism resources in the world by virtue of its enviable natural resources as well as its cultural and historical background. Of late, the immense growth potential of Medical Tourism (MTm) and its new incarnation Medical Value Travel (MVT) has become the focal point for policy support by the Governments at the Centre as well as the States in India. In this context, this paper analyses the role of ICT in promoting tourism in India with special reference to MVT.
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FICCI (2016), Medical Value Travel in India – Enhancing Value in MVT, New Delhi - 01.
Garg, S. Rastogi., and Bhardwaj, A. (2012), “Indian Medical Tourism Industry: Growth Opportunities and Challenges”, MultiDisciplinary Edu Global Quest, Vol.1, 1, January - March, 115-135.
Heung, V.C.S. et. al. (2010), “A Conceptual Model of Medical Tourism: Implications for Future Research”, Journal of Travel & Tourism Marketing, Vol. 27, pp. 236-251.
Jolly George (2012). Challenges of Medical Tourism in "Vulnerable" India. International Journal of General Medicine and Pharmacy (IJGMP) , 1 (1), 20-29.
Joseph, Sindhu. The Cost-Effectiveness and Competency Untold - An Analysis of Medical Tourism in Kerala with reference to Allopathic Medicine. Webmed Central PUBLIC HEALTH 2012; 3(5):WMC003364
KPMG India (2014), Medical Value Travel in India. KPMG in India Analysis – Stakeholder Feedback.
Mark Britnell (Chairman, KPMG's Global Healthcare Practice). (2011). Issues Monitor - Sharing Knowledge on topical issues in the Healthcare Sector. Delhi: KPMG.
Manoj, P. K. (2008), “Sustainable Tourism in India: A Study from a Global Perspective with Focus on Tourism Prospects of Kerala”, Proceedings of Second International Conference on Responsible Tourism in Destinations, 21-24 March, 2008, p.7. [Available online at: http://www.artyforum.info/documents/MicrosoftWord-MANOJ-Poster.pdf]
Manoj, P. K. (2010), “Environment Friendly Tourism for Sustainable Economic Development in India”, International Journal of Commerce and Business Management, pp. 139-147.
Manoj, P. K. (2010), “Tourism in Kerala: A Study of the Imperatives and Impediments with Focus on Ecotourism”, Saaransh RKG Journal of Management, Vol. 1, No. 2, January 2010, pp. 78-82.
Manoj, P. K. (2015), “Prospects of Responsible tourism in Kerala: Evidence from Kumarakam in Kottayam District” International Journal of Research in Management and Social Science, Vol. 3, Issue 1 (II), January – March 2015, pp. 54-59.
Manoj, P. K. (2015), “Employment Generation from Rural Tourism: A Field Study of the Local Community at Kumbalangi, Kerala”, International Journal of Applied Services Marketing Perspectives (IJASMP), Vol. 4, No. 4, October - December 2015, pp.1880- 1888.
Manoj, P. K. (2016), “Determinants of sustainability of rural tourism: a study of tourists at Kumbalangi in Kerala, India”, International Journal of Advance Research in Computer Science and Management, Vol. 4, pp. 17-30.
Manoj, P. K. (2016), “Impact of Rural Tourism on the Environment and Society: Evidence from Kumbalangi in Kerala, India”, International Journal of Advance Research in Computer Science and Management Studies (IJARCSMS), Vol. 4, Issue 2, February 2016, pp.148-159.
Manoj, P. K. (2017), “Segmentation Strategy for Promotion of Ecotourism Products: Evidence from Thenmala Ecotourism”, South Asian Journal of Socio-Political Studies (SAJOSPS), Vol.18, No.1, July - December 2017, pp.112-119.
Nilaya Varma, KPMG-India. (2016). Healthcare in India: Current state and key imperatives. Delhi: KPMG India.
Oommen, M. A., (2008), “Reforms and the Kerala Model”, Economic & Political Weekly, Vol. XLIII, No.2, January 12-18, 2008, pp. 22-25.
Porter, M. E. (1998), “Clusters and the new economics of competition”, Harvard Business Review, 76(6), November - December, pp. 77-90.
Sudheer, B. (2015), “Economic and Cultural Impact of Responsible Tourism Initiative in Kerala – A Case Study of Kumarakom Panchayath”, Research Report, Research Sponsored by the University Grants Commission (UGC), New Delhi. (www.sncollegecherthala.in).
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WEF (World Economic Forum) (2015), The Travel & Tourism Competitiveness Report 2015, 91-93 route de la Capite, CH-1223 Colony, Geneva, Switzerland. World Travel & Tourism Council (WTTC) (2015), Economic Impact of Travel & Tourism 2015 Annual Update, Harlequin Building, 65 Southwark Street, London, SE1 0HR, United Kingdom. Government of India (2016), India Tourism Statistics 2016, Department of Tourism, New Delhi. (Available online at www.tourism.gov.in).
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Official website of World Travel and Tourism Council (WTTC), www.wttc.org
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Official Website of Organization for Economic Co-operation and Development (OECD), Corona statistics. (Available online at https://www.oecd.org/coronavirus/en/).
How to Cite
Rajagopal Nayar, & Dr. Manoj P. K. (2018). ROLE OF ICT IN PROMOTION OF MEDICAL VALUE TRAVEL IN INDIA: A PRIMER. International Journal of Trade and Global Business Perspectives, 7(02), 3924-3935. Retrieved from https://tgbp.gfer.org/index.php/tgbp/article/view/8
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