RETAIL FORMATS AND SHOPPERS ATTITUDE: A MALL PERSPECTIVE

  • Siby Linson Research Scholar, St. Joseph’s College (Autonomous), Affiliated to Bharathidasan University, Trichy, Tamil Nadu; Assistant Professor, St. Joseph’s College (Autonomous), Irinjalakuda, Kerala, India.
Keywords: Retail Market, Shopper, Retail Formats, Shopping Malls, Shoppers Attitude

Abstract

The Indian retail market is among the top five retail markets in the world by economic value. As Kerala contributes a major share in the overall Indian retail sector and stands one among the major consumer states, it is very essential to study the customer’s attitude towards different retailing formats. The Consumer dynamics in Kerala is changing and the retailers need to keep track this and formulate appropriate proactive planning to get the grip in this upcoming market. This study is an attempt to study the Shoppers attitude towards shopping malls in Thrissur District.

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How to Cite
Siby Linson. (2019). RETAIL FORMATS AND SHOPPERS ATTITUDE: A MALL PERSPECTIVE. International Journal of Trade and Global Business Perspectives, 8(02), 4258-4262. Retrieved from https://tgbp.gfer.org/index.php/tgbp/article/view/31
Issue
Vol. 8 No. 02 (2019): APR-JUN
Section
Articles

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