ANALYSIS OF COMPONENTS INFLUENCING MAKING OF HANDICRAFT PRODUCTS IN EASTERN UTTAR PRADESH
Abstract
As we know that, the handicraft has been a most diversified and wide available crafts in different states of India. It is the second highest employment-generating sector after agriculture and it is mostly cottage-based production. The artisans of the crafts have played crucial responsibility to produce quality products for the market, but the production part of the craft sector has been facing numerous problems, which adversely affect the entire sector. In this study, we attempt to investigate the prominent issues related to the production section of the crafts, which influence the handicraft sector. The major influencing factors of the production section are fundamental support, manufacturing prospects, Information diffusion, procurement procedure and Additional obstructions. These factors help to build up an elementary framework for the production of the crafts products and provide competitiveness to the products in the markets. This paper is divided into five sections. The first section discusses about the production section of the handicraft. The second section includes review of literature regarding different parameters of the production involved in manufacture. The third section deals about the objectives, research method, and the next part deals with data analysis and interpretation. The last section incorporates the findings and conclusions.
References
Yihao, Z., and Yuning, Z. (2010). The Strategic Research of Traditional Handicraft Products' Modern Development bases on Consumer Psychology. 978-1-4244-7974-0/10.
Malhotra, N. K., & Dash, S. (2011). Marketing Research an Applied Orientation (Sixth., p. 948). New Delhi: Pearson Education, Inc.
Nagori, N., and Saxena, K. (2012).Marketing of Rural Handicraft Products through Retail Format: A Synthetic Review.Annals of Management Research, 2(1).
Makofsky, D. (2013). The Artist and the Artisan in Xinjiang (China) Central Asia: The Changing Uyghur Muslim Culture. European Journal of Applied Social Sciences Research (EJASSR), 1(1).
Garg. A. K. et. al. (2005). A Study of Quality Management in Indian Handicraft Units.Global Business Review, 2005 6:189.
Kumar, D., and Rajeev, P. V. (2013).A new strategic approach for marketing of handicraft products. International Journal of Applied Services Marketing Perspectives, 2 (3), 540-543.
Kola, B. (2012). The marketing of the Craft Products in Albania, The Effect of Web Marketing. European Scientific Journal, 8(3).
Mukherjee, M. S., Mukherjee, M. M., & Bhattacharya, M. S. (2016). Exploring the Potentials of Handicraft as a Promotional Tool for West Bengal Tourism. PARIPEX - Indian Journal of Research, 5(1).
Shaw, A. N. (2011). Documentation of terracotta Horse of Bankura. Chitrolekha International Magazine on Art and Design, 1(2), 40-60.
Abdulla, A. A. (2007). Design of a Web-based Marketing Application for Handicraft Operator in Kedah (Doctoral dissertation, Universiti Utara Malaysia).
Garg, A. K., Mittal, R. K., & Goyal, O. P. (2005).A study of quality management in Indian handicraft units. Global Business Review, 6(2), 189-205.
Articles published in IJTGBP will be Open-Access articles distributed under the terms and conditions of the Creative Commons Attribution License (CC BY). The copyright is retained by the author(s). GFER Publishing will insert the following note at the bottom of the first page of the published text alongwith its logo:
Published by Licensee GFER Publishers. Copyright: © the author(s). This article is an open access article distributed under the terms andconditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).