HEALTHCARE TOURISM: CONCEPTUAL RELEVANCE IN THE INDIAN CONTEXT

  • Dr. Nagma Sona Assistant Professor in Commerce, Government First Grade College, Periyapatna, Karnataka, India.
  • Harish D. N. Associate Professor in Management, Visvesvaraya Technological University, Postgraduate Centre Mysuru, Karnataka, India.
Keywords: Health / Care Tourism, Medical / Wellness Tourism / Destination(s), Self-Pay, India(n), Alternate Medicine, Word of Mouth, Āyurvēda

Abstract

We live in an era of rapidly accelerating change. Powerful forces are converging to fundamentally alter ways of living, working, and interacting all around the world. That, in turn, is driving new imperatives for business and unique opportunities and challenges for the travel and tourism sector causing companies, customers, and employees alike to be affected by these transformations (e.g. continued rise in outbound travel from Asia). Healthcare tourism is categorised into three: Outbound where patients travel outside their territorial borders for treatment; Inbound where foreign nationals travel another country for treatment; Intrabound where patients travel domestically for treatment. This paper focuses on inbound healthcare tourism providing a holistic understanding of the industry in India via summarisation of existing knowledge by knitting together the existing mass of literature published most recently in the healthcare tourism sector where it draws upon the main causes and effects of healthcare industry as well as the spread of it which yields great insight and its application in the developing world context. The United Nations World Tourism Organisation (UNWTO) estimates that medical tourism will be the main business of the 21-century prompting the developing destinations to label the healthcare tourism industry as the industry of the future.

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How to Cite
Dr. Nagma Sona, & Harish D. N. (2018). HEALTHCARE TOURISM: CONCEPTUAL RELEVANCE IN THE INDIAN CONTEXT. International Journal of Trade and Global Business Perspectives, 7(04), 4037-40450. Retrieved from https://tgbp.gfer.org/index.php/tgbp/article/view/15
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