IMPACT OF CULTURAL CHANGES ON CZECH REPUBLIC COMPANIES OPERATING IN INDIA

Seema Pundir; Dr. Tushar Kanti

Seema Pundir Research Scholar, Department of Management, Mewar University, Rajasthan, India.
Dr. Tushar Kanti Director, Mangalmay Group of Institution, Greater Noida, India.

Keywords: Business Culture, Hofstede’s Cultural Dimensions, Organization Culture, Multinational Corporations

Abstract

The corporate culture plays a vital role in any organization, especially in multinational and international companies. It is important to know the importance and impact of the business culture in the culture of the organizations of the host country. Therefore, the present study aims to analyze the impact of the cultural dimensions of the multinational companies of the Czech Republic on the business culture of India. The objectives of the study include 1) how the various cultural dimensions of the Hofstede model have an impact on the companies that work in India 2) how the business culture of the Czech Republic affects the business culture of India 3) analyze cultural changes. The current research is based entirely on the primary data collected from the company based on five dimensions of the Hofstede model. The data was collected from primary sources. The main respondents were mid-level and senior management employees of Home Credit India and Skoda (multinational companies of the Czech Republic in India). The research is based on the five dimensions of the Hofstede model. The factorial analysis has been used to fulfill the objective of the investigation. The interpretation and conclusion are based on data analysis. Chez Republic, business culture is affecting the business culture of India. Limitations / Implications of the Research: The elements developed to measure the cultural changes in the business of the Czech multinationals working in India. The business culture may be biased by the 50 respondents of each company of different levels of employees.

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