Dr. Hemanth Kumar. S., Dr. Sudarshan Seshanna. THE ROLE OF HUMAN SENSES IN CONSUMER BUYING BEHAVIOUR OF A HIGH INVOLVEMENT PRODUCT CATEGORY: THE CASE OF BRANDED APPAREL. IJTGBP [Internet]. 2018Sep.30 [cited 2024Nov.2];7(03):4004-30. Available from: https://tgbp.gfer.org/index.php/tgbp/article/view/13